Sometimes what you don’t say can be just as important as what you do say.
At times of crisis a PR consultant can help you to craft the message that will tell your side of the story.
There’s a cliched view of people in the PR profession as ‘spin doctors’ who bend the truth and employ subterfuge and manipulation as their main tactics.
But the reality is that most PR people know that honesty is always the best policy, and anyone who is prepared to lie on your behalf is falling way short of the integrity expected of the of the profession.
Anyone can respond to a journalist’s question or knock together a press release, but when you or your organisation is facing criticism, you need a seasoned comms professional on your team.
Context and timing is everything, and an experienced PR expert will know how to nuance your response depending on which news outlet you’re talking to, what questions are being asked, and how the situation is developing.
And sometimes it takes experience to know when the best thing to do is to not respond. Faced with a hostile journalist or publication, rebutting a story might feel like the best approach. It will certainly make us feel better. But is it making matters worse?
That detailed and factual response you just wrote has now provided the content for another story. Another will come up tomorrow when someone pick holes in what you’ve written today.
But working with a PR pro can help you steer the conversation the way you want it to go, avoiding becoming embroiled in a public argument and instead focusing on getting your real message out there.
If you’d benefit from affordable PR advice from experienced professionals, contact Rosebank Media today.
We love a bit of sport here at Rosebank Media.
From supporting elite athletes on the international stage to local teams and clubs, there’s no more powerful force for bringing people together.
Local sports clubs unite communities and provide the opportunity for athletes at all levels to pursue their passion.
Like any organisation, communication is vital for sports clubs. Sharing fixtures and results, communication with your players and raising your profile can all be made easier with the right tools and the correct strategy.
And we’re here to help you identify your communications needs and put together an affordable package of support.
Whether you want a website for your club, help setting up an email newsletter, a social media strategy for recruiting players or attracting supporters, or photography and video or your players in action, we can help!
Get in touch and let us know how we can support your club.
Who you are is every bit as important as what you do when it comes to letting people know about your business.
And having a strong strategy for your personal social media is a great way of telling that story and getting it out there for your potential customers to see.
Telling your story in an authentic way is a great supplement to your official business social media presence, letting your customers find out more about the services you can offer them.
Share your successes and the highlights of your working day to show people how good you are at what you do.
Show off your latest finished project, tell the world about how you’ve helped a client, or share your latest good feedback.
Having a strong personal social media presence can also be an asset in times of crisis.
If things go wrong, there’s a lot to be said for using your platform to tell your side of the story. People value openness and honesty, and the right approach can help to diffuse difficult situations.
Whether you’re part of a local business or an international company, your thoughts, ideas and insights are valuable tools that can help you to build your brand. Don’t be shy – start a conversation with your audience today!
- Don’t know where to start? We can help. Contact Rosebank Media to find out how we can help you build your social media strategy.
The Duke and Duchess of Sussex’s decision to step back from public life is perfectly understandable. Their treatment by certain sections of the press and the level of scrutiny they’ve had to endure must have been unbearable.
But from a public relations perspective the handling of their announcement could arguably make matters worse for them, at least in the short term.
Hang around with PR people for long enough and you’ll eventually hear the word ‘stakeholders’. This bit of jargon is shorthand for everyone else who’s interested or involved in the thing you’re talking about. In Harry and Meghan’s situation there’s a long list of stakeholders, including their close family who are reportedly upset and hurt by their decision and the way it’s been announced. There’s nothing more frustrating than reading in the papers something you should have been told by someone close to you, and rushing this announcement without squaring their decision behind the scenes has reportedly caused further rifts.
As well as keeping your stakeholders happy, those of us who have worked in both the press and the world of PR know that journalists need to be carefully handled. Though there must have been some instant gratification in abandoning the royal rota system and denying access to specific publications, it’s likely to increase editors’ determination to generate stories about the couple. The couple can expect to be pursued by the media outlets they’ve shunned, who were already hostile and won’t hesitate to intensify their attacks.
The Duke and Duchess must have anticipated the reaction their announcement would receive, and it will be intriguing to see how this plays out over the coming weeks and months. Whatever happens, this feels like a case study that PR people will be talking about for years to come.