Now’s the time to plan your post-lockdown communications

When will the lockdown end? When will we start the process of returning to normal operation? Will things ever return to the way they were?

Unfortunately no one knows the answer to these questions right now. 

But that doesn’t mean we can’t start getting plans in place for when things start to become clearer.

Chances are that in the next few weeks we’ll start to see the first lifting of some of the restrictions that we’re currently living under.

Eventually that’s going to mean businesses and charities resuming operations. And when that happens you’re going to want people to know about it.

So now’s the time to start getting those plans in place, not just for resuming operations but also for communicating with your target audience.

The level of uncertainty means planning everything to the last detail might not be the right approach.

Instead, focus on getting an outline in place that gives you a structure to work with while offering enough flexibility to adapt to circumstances.

  • What are your key messages?
  • Who are you aiming to communicate with?
  • What methods of communication will you use?

Invest some time in working out the answers to those questions, and you’ll be ready when the time comes to get back to business.

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