Who you are is every bit as important as what you do when it comes to letting people know about your business.
And having a strong strategy for your personal social media is a great way of telling that story and getting it out there for your potential customers to see.
Telling your story in an authentic way is a great supplement to your official business social media presence, letting your customers find out more about the services you can offer them.
Share your successes and the highlights of your working day to show people how good you are at what you do.
Show off your latest finished project, tell the world about how you’ve helped a client, or share your latest good feedback.
Having a strong personal social media presence can also be an asset in times of crisis.
If things go wrong, there’s a lot to be said for using your platform to tell your side of the story. People value openness and honesty, and the right approach can help to diffuse difficult situations.
Whether you’re part of a local business or an international company, your thoughts, ideas and insights are valuable tools that can help you to build your brand. Don’t be shy – start a conversation with your audience today!
- Don’t know where to start? We can help. Contact Rosebank Media to find out how we can help you build your social media strategy.