Why public relations is like a waterproof jacket for your business

Anybody who knows me knows that I’m a very keen cyclist.

When I set off on my ride the other day it was windy and rainy, but that didn’t matter because I was wearing my waterproof jacket.

It’s an essential bit of kit, because by protecting me from the wind and the rain it means I can just carry on doing what I want to do.

And because it’s bright red, it’s useful even in good weather because it makes sure I’m seen by other road users.

Public relations is like a waterproof jacket for your business.

On the good days, it’ll help to make sure you’re seen by telling your story, celebrating your successes and sharing your expertise.

And when things get a bit stormy working with a PR expert means that you can carry on doing what you do best, safe in the knowledge that any raindrops will bounce right off.

Check the forecast

Another thing you learn when you’re a cyclist is the importance of planning ahead.

Fail to check the weather forecast and you could find yourself 50 miles from home without your jacket when the raindrops start to fall.

And if you don’t invest in a jacket in the first place you’ll either have to endure some unpleasant days or be forced to cancel your plans.

Your approach to protecting your reputation is just the same.

Fail to look ahead and plan for the circumstances and you could find yourself exposed to the elements.

And not investing in PR support at all could mean that when bad weather hits you’ll have to abandon your plans to focus on sheltering from the storm.

  • Have you got the kit you need to make sure you’re seen and protect you when a metaphorical storm hits your business? Get in touch to find out how Rosebank Media can help you keep going, whatever the weather.

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